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VOLUME I Edisi 1 , April 2007
STUDI BANDING MODEL PENELITIAN PRA PERILAKU DAN MODEL PASKA PERILAKU DENGAN APLIKASINYA DALAM PENELITIAN PERILAKU KONSUMEN |
Fakultas Ekonomi Universitas Kristen Immanuel (UKRIM), Yogyakarta |
This topic about "Comparative study between Pre behaviour, Post behaviour and its Aplication on Consumer behaviour research" is important because a lot of researchers often make some mistakes on using this model. The mistake happens when they try to decide what kind of respondents that will be used on their reasearch. However, this article will answer three problems related with the topic above. Those three questions are: (1) What is Pre-behaviour research model, (2) What is post-behaviour research model, (3) What is the similarity and the difference between Pre-behaviour research model and Post-behaviour research model. From this article we have the following answers: (1) Pre-behaviour research model is the behaviour research for people who have not acted certain behaviour. The objective of this model is to predict behavior for those who have not acted a certain behaviour. For exampel this model is |
Pre-behaviour research model, Post-behaviour research model, Theory of Reasoned Action, Theory of Planned Behaviour, Bentler and Speckart Model |
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