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VOLUME II Edisi 2 , Oktober 2008
MEMPERTAHANKAN CUSTOMER LOYALTY DENGAN PENDEKATAN EXEM (EXPERIENTIAL MARKETING - EMOTIONAL BRANDING) |
Fakultas Ekonomi Universitas Kristen Immanuel (UKRIM), Yogyakarta |
EXEM uses holistical approach from all of the experiences of the senses, feelings, cognition, vision and acts, as well as the relations with culture or particular references focusing on a particular positive perceptional criationsin the mind of the customers. It also emphasizes product |
customer loyalty, experiential marketing, emotional branding |
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