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VOLUME I Edisi 2 , Oktober 2007
PENGARUH SIKAP DAN NORMA SUBYEKTIF TERHADAP MINAT PENGUSAHA UNTUK MENJADI NASABAH DI BANK HAGA KLATEN (Pendekatan Theory of Reasoned Action). |
Fakultas Ekonomi Universitas Kristen Immanuel (UKRIM), Yogyakarta |
This research uses the model "Theory of Reasoned Action", a model used in checking behavior. This model is brought by Ajzen and Fisbein (1980). This research aims to make a behavoiural prediction of all entrepreneurs in Klaten to become clients of Bank Haga branch in Klaten, by seeing the influence of attitude and subyektive norm. The result of this research indicates that the enthusiasm of entrepreneur in Klaten to become clients of Bank Haga Klaten is stronger and positively influenced by their own willingness than from outside (reference). The result of this research also indicates that based on the level of income, there is no difference among the entrepreneurs to become clients of Bank Haga Klaten. |
Attitude, Norm Subyektif, Enthusiasm |
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