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VOLUME I Edisi 1 , April 2007



Title

Multilevel Marketing: Kontroversi dan Prospek Masa Depan

Authors
Christ. Abdi Saptomo
Fakultas Ekonomi Universitas Kristen Immanuel (UKRIM)

Abstract

Multilevel marketing is quite interesting, so that the MLM develops very fast. There are many people assume that the MLM is an extraordinary break through. It can be seen from the fact that there are a lot of existing MLM companies, and a lot of people interested in joining the companies. However, multilevel marketing is not a
Keywords

Multilevel marketing, direct selling, dan word of mouth
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