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VOLUME II Edisi 1 , April 2008




Title

DIFFUSI PRODUK BARU : DARI INOVASI TUNGGAL KE MULTI-INOVASI

Authors
Eric Santosa
Fakultas Ekonomi STIKUBANK Semarang

Abstract

Every business needs product innovations to meet customer needs and wants, which is very cricial to keep the company market share and profit growing up. Something should be taken into account is the new product diffusion. A new product gets into a success if its diffusion works well. On the contrary, it fails when the absorption only a few. It is going to be more serious when the innovation entails couple of products. While the diffusion model of new product is normally for a single diffusion, we propose a model for multi diffusion.
Keywords

innovations
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