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VOLUME III Edisi 2 , Oktober 2009
KERANGKA VARIABEL LINGKUNGAN BUDAYA DALAM PEMASARAN DAN BISNIS INTERNASIONAL |
Dosen Prodi Manajemen Fakultas Ekonomi UKRIM Yogyakarta |
Culture, is one of the business environments that has to be understood by international marketers as well as international businessmen. Although global marketing always tries to view the world as one entity, but coping with the cross cultural differences is still a very important thing to master by the businessmen and managers that operate internationally. In order to be able to cope with the problems originated from the cultural variability, this paper tries to provide a set of theories which hopefully may give a general framework and guidance to learn about those various different cultures relevant to business and marketing activities conducted internationally or globally. |
culture, cross-culture, international business, international marketing |
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